Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend. --Sharon Griggins

A must read for any and I mean any business owners, even if you think you are the next Richard B. you cannot afford to not read this book!!!

I read this book after it was recommended to me for about six months, by my business coach, and I remember crying hot bitter tears of recognition, at finally realising why NONE of the businesses I had started in the previous 20 years had succeeded! From the reading of E-Myth however, my life started to change, as I realised I was a raging entrepreneur, I slowly implemented the principles in the book into my current business management, and built a team around me to help my business grow and thrive. I also highly recommend "The E-Myth Manager" which is really pretty much the only book you will need to read on how to choose, hire and motivate staff and team members. If you want to build a business, with value, that someone else will want to invest in or buy, and that won't swallow you whole, you need to read these books urgently.

This book helps people think big from the start. I come across so many women that are running businesses who are not keen to scale up and build a business that can run without them. Michael Gerber's book helps people to think big from the start and to understand the difference between being in business and running a business.

I recommend this all the time to people I work with!

As a brand-planner, I recommend this book The E-myth Revisited: Why Most Small Businesses Don't Work to colleagues and customers who are owners as I believe it offers a vital point-of-view on being in business for yourself. Too many of us don't really know what we're getting into when we set up a business and this book really opened my eyes to the dangers of making your business a prison where you're consigned to hard-labour for life without the possibility of parole. That may sound dramatic but that's how it feels if you don't get it right. The shift in thinking alone that this book prompts will make a huge difference to you. When you add in the practical tips and suggestions that Gerber offers, you have a handbook for building a business that frees you up to play the role that's right for you in your work and make a success of your business.

IF you want quick solutions to your business problems --this book is not the one for you. Instead, as somone wrote before on a review, it is an MBA in book. Well that might be an exaggeration, but believe me it comes close. It spells out why 80 percent of business fail within five years of start-up; I won't give away the answer. But if you are SERIOUS about business then this is an even more SERIOUS book for you. A good read. A very useful read!